Sulake Website
As you would expect with the ever growing success of Habbo the ventures and directions that Sulake have taken have massively affected their organisation. As the popularity of Habbo grows and so do the profit margins the design of Sulake's website has also changed with the times. From the original Habboesque style design it has slowly progressed into a sleek, simple and stylish design which helps to reflects the image which Sulake are portraying to the world.
Revenue
With the ever growing success of Habbo there are now more ways in which Sulake are able to make money. Obviously the main bulk of all annual sales come from customers purchasing credits to use in game. In recent years Sulake have extended the Habbo brand to include selling merchandise as well as mobile games for your mobile. Not only that, Habbo have had some massive sponsors over the years who have all used Habbo as a platform to help launch their product. To date the most lucrative deal made by Sulake is that with MTV. Habbo became the official sponsors of the 2010 EMAs with multiple adverts screening daily across MTV in Europe as well as many events in game to co-inside with the event.
| Year | Pounds | Credits |
| 2000 | £110,000 | 1,100,000 |
| 2001 | £260,000 | 2,600,000 |
| 2002 | £1,500,000 | 15,000,000 |
| 2003 | £3,000,000 | 30,000,000 |
| 2004 | £9,000,000 | 90,000,000 |
| 2005 | £20,000,000 | 200,000,000 |
| 2006 | £34,000,000 | 340,000,000 |
| 2007 | £37,000,000 | 370,000,000 |
| 2008 | £42,000,000 | 420,000,000 |
| 2009 | £41,000,000 | 410,000,000 |
| 2010 | £30,000,000 | 300,000,000 |
| Total | £217,870,000 | 2,178,870,000 |
Sulake Management
Sulake have 12 offices in different countries around the globe, of which their Headquarters are in Helsinki, Finland. The national offices are responsible for running the community of each hotel. The Sulake HQ is the hub of the Habbo empire and is where Hotel Managers from across the globe travel to and meet and help grow your gaming experience. Overall, Sulake employ around 280 Sulake and Habbo Staff, plus an additional 200 moderators.
Sulake creators Aapo Kyrölä and Sampo Karjalainen as well as Timo Soininen, Sulake's Chief Executive Officer are each pictured below. Of Sulake's founders, it is only Sampo that we are sure still works as part of the Senior Management team for Sulake. We are unable to document the official role of Aapo.
Dee Edwards was the lady who started everything. Dee Edwards or Daisy as she is known as in Habbo went to Aapo and Sampo with the idea of Habbo which originally started as Hotel Goldfish. Edward's business plan was to make £1m from the venture, which she did after just one or two years and sold her stake in Habbo to its creators Aapo and Sampoo who are both now collective and sole owners of Habbo and Sulake.
| Aapo Kyrölä and Sampo Karjalainen | Timo Soininen |
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Helping Others
The table below shows that Sulake make chat rooms for other companies, as well as Habbo Hotel. Another multiplayer chatroom that Sulake made is Disney's Virtual Magic Kingdom - or VMK for short. Sulake also created Coke Studios. Sulake created Habbo Hotel, Virtual Magic Kingdom and Coke Studios, but their primary project is Habbo Hotel. They not only make Habbo, but they also run (and own) its community, business and brand.
Countries
The following diagram shows where there is currently a hotel in operation. Many hotels have merged into one as of 2010 and many smaller hotels have also merged into those now larger hotels. In the diagram below, the countries marked in orange indicate the countries which have all been merged to form Habbo.com, the hotel of all English speaking countries. The countries marked in green are where there are other, non-English speaking hotels in the work.
